Facebook launched on Saturday its latest application, Facebook Local, a competitor of Yelp, as it revamped and updated its previous application, Facebook Events, launched by the Social Network last year to help users discover activities such as galleries and exhibitions.
The application of last year's events is not popular among users. Data from SensorTower, which specializes in measuring the popularity of applications, said that events received only about 100 thousand downloads. Facebook hopes that the new application will be more successful compared to last year's application. For devices operating with the portable operating systems "IOS" and "Android".
Facebook Local aims to help the user discover events happening nearby, along with discovering restaurants, cafes, and other places to visit in the user's area of residence. The app also shows events and places frequented by user friends. You can choose to add a calendar from the phone to the new application, eliminating the need to switch between applications.
The application also provides recommendations to the user based on what is popular within his social circle, the things and places that previously existed, and the pages that he liked. You can browse the guide to find things to do by category, view events and places on the map, filter results by day, and search for events, places, and activities in another city or neighborhood.
The new application brings together businesses, restaurants and cafes along with events. This information is provided based on the Facebook database of 70 million business pages and companies.
The app is currently available without ads, but the company has indicated that it may look to the future in how to serve ads as appropriate. The new application is a strong competitor to other services such as Yelp. The success of the application may help businesses think more and more about their pages on Facebook and other services such as Facebook Events.
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