In this post, we will review four key points that make up the success of an e-marketing plan.
1- Keywords:
E-marketing depends on selecting and focusing on strong keywords, starting with the name of the site, access to Facebook publications, social media channels, etc ...
Therefore, choosing the appropriate keywords is the first factor in the success of the e-marketing process, which must be known before starting to determine the appropriate means and procedures for the e-marketing plan.
2. Content of ad links:
Remember, you are not only looking for visits, but you are also looking for sales and building a bridge of trust between you and your customers. You should therefore be very careful about the content and credibility of advertising links.
For example, it is not logical to declare fake discounts or offers simply to earn visits to your site, this will generate visits but it will lose credibility to your customers and will not think of visiting your site even if you offer free offers.
Remember that the lazy user is not suffering from the hassle of searching for the content of the advertisement in your pages. But place the content directly in the direction of the link, so as not to lose for the benefit of your competitors.
3. Use of analysis programs and sites:
You must rely on statistics and analysis programs to know the sources and details of the traffic. In this step, you must specify:
The most important keywords that came to you visits.
The most popular years of access to your site.
Countries that top your site visits.
Do the visits increase or decrease.
The rates of follow-up of customers and customers through the channels of media media.
4. Choose Ad Network:
Ad networks and social media channels that you will rely on in your e-marketing process should be defined in terms of:
Geographic targeting.
Targeting at the level of devices (computer - laptop - mobile - satellite channels)
Quality of Trafic.
Easy to create advertising campaigns.
Easy to track ad campaigns.
Finally, Doma says that e-marketing campaigns are aimed at gaining customer confidence and achieving goals rather than mere visits followed by leaving the site or a bad impression of your site. Do not lose your followers or clients to competitors who are marketing themselves and their activities.
The References :
Google Adwords
bing Ads
Google
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